The journey to create the first-ever activewear line for Herbalife Nutrition begins with a vision of empowering people to lead healthier lives. The initial concept phase involves extensive market research and collaboration with renowned fitness trainers and nutritionists to understand the specific needs and preferences of Herbalife’s global customer base. With this knowledge in hand, the design team embarks on a worldwide expedition to source sustainable, performance-enhancing materials and draw inspiration from diverse cultures, from yoga retreats in Bali to high-intensity workouts in Los Angeles.
As the design concepts take shape, the production stage of this global journey kicks into high gear. The team collaborates with ethical manufacturers in multiple countries, ensuring adherence to fair labor practices and sustainability standards. This careful sourcing and production process culminate in the creation of a cutting-edge activewear line that embodies Herbalife Nutrition’s commitment to health, fitness, and the well-being of both its customers and the planet.
